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Guidelines to follow when naming your business in the UAE

The United Arab Emirates is a country that has many opportunities for doing business. Before you start, you need to think about the name of your business. The name will and should tell a lot about what your business will do. This article will guide you in correctly choosing your company's name in the UAE.

What rules apply to the designation of your company in the UAE?

When it comes to naming your business in the UAE, there are a few guidelines you should follow. First and foremost, your business name should reflect the products or services you offer. It should be easy to pronounce and spell, so that potential customers can easily find and remember your business. Additionally, your business name should not be offensive or include any blasphemous or profane language.

Another important factor to consider when naming your business is whether or not another company is already using the name in the UAE. You can check this by searching your emirate's commercial registry of the Department of Economic Development. You can register your business with the DED if the name is available.

Following these simple guidelines will help ensure that you pick a great name for your business that will serve you well in the UAE market.

Why is it good to name your company in Arabic?

When you start a business in the United Arab Emirates, it is important to consider what name you want to give your company. Your name is how your customers and clients will identify your business. Therefore, it is important to choose a name that is memorable and reflects the products or services you offer. Below are some guidelines to follow when naming your business in the UAE:

1. Choose a name that is easy to pronounce and remember. Many international companies choose Arabic names that are easy for Arabs to pronounce, even if they do not speak the language as their native tongue.

2. Make sure the meaning of your chosen name is appropriate for your business. Avoid choosing a name that could be interpreted in a negative way or that might offend potential customers.

3. Keep it simple. A name that is too long or complicated is hard for people to remember and may discourage them from doing business with you.

4. Consider using common Arabic words or phrases in your name. This can help make your business more recognizable and easier for Arabs to find when searching online or in directories.

5. Have a backup plan. In case your first choice doesn't work out, it is always a good idea to have more than one name in mind.

When should I start thinking about registering my business name as a trade mark?

As soon as you have decided on your business name, it would be best if you started thinking about registering it as a trade mark. This will give you the exclusive rights to use the name for commercial purposes and will help to protect your brand. Registering a trade mark can be complex, so it is advisable to seek professional advice. Once you have registered your trade mark, you can use the ® symbol to show that it is protected.

In the UAE, as amended, trade mark protection is governed by Federal Law No. 37 of 1992 on Trade Marks (the "Trade Marks Law"). The law provides for two types of trade mark registration:

1) Ordinary registration; and

2) Collective registration.

Legal Requirements for Names in the UAE

When you are naming your business in the UAE, there are specific legal requirements that you must follow. These requirements are in place to ensure that companies can operate smoothly and without any issues. Here are the guidelines that you must follow when naming your business in the UAE:

1. The name of your business must be unique. It cannot be the same or similar to another business in the UAE.

2. It must not be offensive in any way.

3. It must not imply any illegal or prohibited activities.

4. It should be easy to pronounce and spell.

5. It should reflect the products or services you offer.


There are a few key guidelines to follow when naming your business in the UAE:

  1. Make sure that the name is reflective of your brand and what you do.

  2. Keep it simple and easy to remember.

  3. Make sure that the domain name is available.

By following these simple tips, you'll be well on your way to coming up with a great name for your business in the UAE.


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